Is The Indian Auto Market Value-Conscious Or Is It Price-Conscious?
Value is a myth in India. So would be values, but that is a philosophical question and therefore another argument for another day. Today, we’ll talk about just a couple of bikes and explore just a few possibilities. A popular YouTube channel did a comparo of two bikes: The KTM Duke 390 and Kawasaki Ninja 300. You'll notice the first is not a great looker. In fact, I'll admit it looks like a bright orange grasshopper. The 2016 KTM 390 The 2016 Kawasaki Ninja Z250-R In the video too, the public that was polled always chose the Kawasaki over the KTM. In pretty much every test thrown at it from every value point, the KTM is a winner. It is more powerful, has a better power-to-weight ratio, handles beautifully and has a far better feature set. It has a riding position that is more suited to navigating the massive urban snarls that are India’s roads. It is also priced more competitively. So why does the public chooses the Kawasaki almost every time? They’re going for it