The 2017 Suzuki Swift D’zire, And What Tata Had To Do With It
Oooh! Is the Indian automotive market finally coming of age? How'd that happen? image credit: autos.ndtv.com | The 2017 Suzuki Dzire I only had to take one look at the 2017 Suzuki Swift Dzire to realise that something had changed in the Indian automotive market. On the one hand, manufacturers are becoming more conscious of design beyond functionality. Intangibles such as aesthetics and street presence are increasingly coming into play. It may be that research has led them to believe that their customers are becoming more and more design conscious. You know what I think? I think that for both the Indian consumer and the manufacturer, the definition of value has changed. And that’s a good thing: A very, very good thing. It all started with Tata, mind you. When they took the ageing and slow-selling Aria and updated it into the brilliant Hexa , when they updated the Indica V2 and launched the Zest and Bolt , Tata showed the Indian market something no Indian manufacturer